PROGRAM AND DEVELOPMENT MANAGER – ANIMAL SHELTER

Job Specifications

Class Code:	AD7
Analyst:	CC

Date Originated:	12/14
Date Revised:

 COUNTY OF SANTA CRUZ

 DEFINITION

Under direction,  plans, organizes, develops, implements, and coordinates: strategic initiatives to provide resources for developing  Animal Shelter services, marketing/public relations/community/volunteer outreach activities and programs for the department; develops marketing and public relations plans and oversees the implementation of activities associated with these functions; and performs other work as required.

 DISTINGUISHING CHARACTERISTICS

This class is responsible for coordination, operation and delivery of Animal Shelter community outreach, volunteer, and public/media relations programs. This job class serves as a resource to other managers and staff within the Animal Shelter in a designated area of expertise and coordinates and/or initiates community outreach/public relations programs across operational and/or programmatic units. The employee in this classification represents the Animal Shelter and its programs in a variety of community and media forums. The incumbent has professional and management responsibility for the cultivation, development, and monitoring of resources for development and improvement projects.

 TYPICAL TASKS

• Plans, directs and oversees the operation of community affairs/education, related public relations/information functions, volunteer program, public information and community outreach programs, and projects in support of marketing the department’s service and programs
• Analyzes market data, creates and updates the marketing plan
• Evaluates and directs marketing plan and marketing plan expenditures;
• Recommends and implements policies and procedures for volunteer, community affairs and related public relations/information programs; works with managers to identify needs and opportunities for utilization of volunteers, and ensures that programs address department needs
• Designs, develops and implements training and orientation classes in a variety of areas including program procedures, applicable laws and departmental policies, techniques for dealing effectively with the public, use of educational and interpretive materials, and other areas specific to department and program mission and goals
• Establishes and maintains contacts and relationships with schools, community and corporate groups, county departments, community leaders, and representatives of outside agencies and the media; develops and organizes community and media events, public service announcements, press releases, social media, and other publications to promote and publicize department functions and programs
• Organizes and implements service learning programs, educational workshops, events and presentations to local groups, schools and civic organizations; conducts tours for visiting professionals, the media and members of the public
• Explores and cultivates resources, including researching and pursuing new grant/fundraising sources and public/private cooperative opportunities; develops and writes grants for public education/information and community outreach programs; researches, develops, and implements fundraising programs and strategies; prepares, negotiates and/or administers grants and contracts
• Establishes, strengthens and maintains cooperative relationships with leaders in volunteer, community and government groups and agencies in order to increase investment and engagement toward achieving  development goals
• Coordinates events that enhance public understanding and support of  the Department’s development goals; serves as the staff representative to commissions, committees and task forces; coordinates  development activities with other County departments, other public agencies and community groups; plans and facilitates community workshops and community meetings
• Conducts public needs assessments; assesses long and short range costs and fiscal resources;
• Prepares correspondence and detailed written, oral and graphic reports; inputs, accesses and analyzes data using a computer

 EMPLOYMENT STANDARDS

 Knowledge of:

 Working knowledge of:

• Management, training, fundraising, human/public relations principles and marketing techniques
• Public and private grant application and administration processes and requirements
• Public relations, communications and marketing
• Practices and techniques of volunteer and donor engagement
• Leadership, project management, team building techniques
• Principles and practices of contract development and administration
• Principles and practices of public administration, including organization, management and budgeting
• Methods and practices related to the preparation, publication and distribution of press releases, media and marketing materials, and public service announcements
• Techniques of project development and implementation
• Local government organization and operations and interrelationships between County government and community

Some knowledge of:

• Personnel policies and procedures
• Application of data processing to departmental operations

 Ability to:

• Plan, develop, organize and coordinate projects and programs
• Develop and execute a plan to locate, pursue and cultivate potential public and private funding opportunities
• Develop effective partnerships with diverse constituencies, including volunteers and community partners
• Negotiate and administer contracts and grants according to designated guidelines and regulations
• Coordinate, prioritize, and integrate multiple projects in a timely, cohesive, and effective manner
• Define, analyze, evaluate and solve problems
• Establish and maintain effective working relationships with volunteers, employees, private consultants, contractors, public officials, donors, community partners, and the public; Instruct, persuade, negotiate, and motivate individuals with diverse backgrounds and business/personal interests
• Speak publicly before large and small groups and individuals at all organizational and social levels in a positive, inclusive, and motivational manner
• Exercise good judgment and sensitivity in discussing and resolving issues
• Interpret, apply and explain laws, legislation, ordinances, and administrative policies and procedures
• Operate a computer and designated software programs to include word processing, desktop publishing, spreadsheets, databases, and specialized publication applications to input, access and analyze information
• Prepare clear and concise oral and written reports
• Communicate effectively before groups
• Make field visits to supervise staff and events
• Prepare and monitor project budgets and assist in preparation of division budget
• Supervise, train and evaluate subordinate staff

Education and Experience:

Any combination of education and experience that would provide the required knowledge and abilities is qualifying, unless otherwise specified. A typical way to obtain the knowledge and abilities would be:

Three years of progressively responsible experience coordinating and/or managing public relations, community outreach, program development and/or program management functions in public or private organizations; AND college coursework equivalent to two years of undergraduate level studies in Public Relations, Marketing, Journalism, English, Communications, Speech or a closely related field.

Additional experience coordinating and/or directing marketing/public relations/community/volunteer outreach services may be substituted for the required coursework on a year-for-year basis.

Desired Qualification:

Possession of a Bachelor’s Degree from an accredited college or university in  Public Relations, Marketing, Journalism, English, Communications, Speech or a closely related field.

SPECIAL REQUIREMENTS, CONDITIONS:

License/Certificate: Possession of a valid California class C driver license or the ability to provide suitable transportation that is approved by the appointing authority.

 PREVIOUS CLASS TITLES:  None.

Bargaining Unit:  11
Workers Comp Code: 1073
EEOC Code:  02
Occ Unit Group:  85