County Letterhead Standards

These procedures reaffirm the longstanding County policy to utilize standardized formats for all County pre-printed stationary and business cards.

Fixed Items

1. Size, type and placement of County Seal to be 1-3/8" diameter and located 1/2" down from top of page and 3/4" in from left margin.

2. Size, type and placement of name of County of Santa Cruz to be printed in Arrus BT Bold using WordPerfect Text Art graphics for an overall length of 4" and letter height of 1/4".

3. Size, type and placement of graphic lines to be WordPerfect thick, thin, 5.5" long, located 3/4" from left margin and at centerline of County Seal.

Required Items

1. Name of Department or Commission established by Board of Supervisors: Maximum 11point font size using Arial bold type style. Located as per standard if possible.

2. Address, phone, fax and TDD numbers: Font size 8, Arial bold type style. Located as per standard samples if possible. Smaller font size to be used only when more than two addresses are listed.

Optional Items

1. Name of Department Head or other titles: If included must use maximum 9point font and Arial bold type style. Location variable.

2. E-mail address: If included must use maximum 8point font size and Arial bold type style. Location variable.

3. Division name: If included must use maximum 9point font size and Arial bold type style. Location variable.

4. Footer, logos and other graphics allowed but must not encroach on required placement of fixed items.

Business Cards

Fixed items

1. Recycled paper stock bright white, Via Neutrals Cover Smooth – 80#CV or equivalent

2. 5/8 County Seal in a .63inch circle at .275x.132 or at .25x.138 inch in gold ink, PMS#872

3. Font is Times for all lettering.

4. Employee name and County of Santa Cruz in bold.

5. County of Santa Cruz and department in all caps.

6. County of Santa Cruz, the line above and the recycle logo in green ink, PMS#341.

7. All other type print in black ink.

Required Items

Employee name in all caps or initial caps at 11 pt and 10 pt job title with 12 pt leading center off seal, or 9/12; .1 inch up from base of seal and center L/R-Top Bot.

1. 1 pt graphic line rule at .9 inch or .985 inch.

2. County line is 14 pt, department is 10 pt; or County line is 10/12 at 1.1 inch and center

3. Phone numbers, address and email address at 7/9 at 1.75 inch baseline; or 8/9.5 at .15 inch from bottom trim.

4. Standard recycle bug .18x.16 at 1.65 inch down.

Optional Items

1. Logos, and other graphics allowed, but must not encroach on required placement for fixed items.